The scary reality of real-time search
SmartBrief/SmartBlog on Social Media (12/8), The scary reality of real-time search
The world of search engine optimization has completely changed now that Google is integrating real-time Web data into its searches. Companies may be concerned to find Twitter comments — good and bad — at the top of their search results, but this move empowers customers, Rob Birgfeld writes. “We have to be ready to react, engage and help them tell the story that’s going to be on the front page of Google,” he adds. (via Mashable. 12/7)
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